Right now I am reading the book of Dale Carnegie, ' How to Win Friends and Influence People'. It is very impressive how a book written in 1936 still can be so relevant to all of us.
One of the key messages in the book is not to criticizes, but to be genuinely interested in people and to look for the best in them.
We all know the situations when we are stressed, tired or maybe just moody, and we snap back at people. But quite a few people is also just very critical of many things like their work, their co-workers, the weather, etc.
It is never very productive to be a critics. It might get you what we want in the short run, but it can be really damaging in the long run. Instead you should be genuinely interested in people, and if they do not do what you expect or would like them to do, try to understand them, before you try to make them understand you.
These facts applies in sales as well. Don't ever criticize your customers and don't get annoyed with them. Show interest in your customer. Understand their problems and pains. Know what they are passionate about.
I can highly recommend the book.
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